The Digital Marketing Manager determines strategy and executes the Company’s digital marketing plan and includes implementing and measuring the performance of all digital marketing campaigns. This role is crucial in boosting brand awareness, increasing website traffic, driving new business, and optimizing first- party off- premise channel performance
KEY RESPONSIBILITIES
- Develop, implement and manage digital marketing campaigns for our first-party off-premise business, ensuring they align with our brand values and enhance channel performance.
- Develop and implement comprehensive digital marketing strategies to achieve high performance of the marketing campaigns.
- Plan and implement promotions, collaborating with operations, creative, CRM, social media and field marketing teams for seamless execution.
- Maintain the digital marketing campaign calendar to ensure timely and flowless campaign execution.
- Analyze and report on digital campaign performance, offering insights and recommendations for improvement.
- Manage and optimize the company's website for user experience, content, and SEO.
- Monitor and assess website performance, identify areas for improvement and collaborate with internal and external teams on funnel optimization.